New centre for immersive storytelling will help UK industry excel

£10 million Industrial Strategy funding has been awarded to a new creative industries centre, which will build UK skills in immersive tech.

The centre will be based at Royal Holloway University’s Surrey campus. The Centre for Immersive Storytelling will ensure that the UK’s creative workforce has world-leading skills in the use of virtual, augmented and mixed reality technologies.

It is being funded by UK Research and Innovation through its £33 million audience of the future programme, which forms part of government’s Industrial Strategy Challenge Fund.

The centre will be run by winning bidders, the National Film and Television School (NFTS) and Royal Holloway University.

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